It was exciting to read of the millionth visitor to the Mary Rose Museum within two years of its launch. Working with their team and Studio LR to develop what proved a major award-winning identity was a wonderful challenge. This is a brand that engenders passion amongst a very wide stakeholder base – but often for very different reasons.
To some, it’s the great Tudor flagship; to some, it’s England’s Pompeii; to others it’s a tale of daring diving, discovery and recovery; to yet more it’s that Blue Peter moment; and to many it’s a world-class collection of artefacts being painstakingly preserved. The insight that pulled all this together was to realise that the Mary Rose is a dynamic attraction. It’s not stuck in time but its story begins with a tragedy. When their world stopped, our story began…
And of course, the Mary Rose is no longer a ship – it’s a continuing narrative. I’m really proud that a single image could capture so much of that.
Scott Sherrard 